I love change and I love new things. I often browse the new apps section of the app store to see what new and exciting things are around. Recently a friend of mine told me about an app called FrontBack. In the day of social network apps being a rarely unique, I was interested to see how this one was different. Essentially the premise is that there are two square photos that you take on top of each other in a post. The suggestion is that you take a front photo of you and a back photo of what you’re doing but people are getting creative with it.
I thought of how this could be used in digital marketing and the first thought was celebrities both generic and online celebrities like youtubers and bloggers being used by companies to take a photo of them using their product and their face so you know it’s them. This is because you can’t upload an image to the app, the photo has to be taken within the app so you know it’s the actual person’s account.
Some general ideas of how other industries could use the app may be fashion brands if they could utilised the unique nature of the app by mixing and matching various clothes. Designers and artists as well in displaying their artwork and folios. The app is only in its early stages and any adverting would deter consumers so the mentality of twitters creating content and growing first before generating revenue.
Check out the app and let me know what you think, could you see a use for this in the digital marketing world?