Today I stumbled upon without a doubt, the best Instagram store I’ve seen and I’ll tell you why.
The general Instagram stores that you see consists of images of items with a link in the description of the website or an email which you send the product code too. For a place like Instagram which is supposed to be fun, vibrant and creative, that seems like a pretty dull way to sell a product.
I’ve even seen friends try to make it in the online world of retail shopping using websites and Instagram. They set up the store Instagram account and then purchased followers to give the brand some more credibility. The only trouble with that was that the photos had next to 0 likes and there were over 10,000 followers that had been attained within 1 week of launch, not a very subtle number to buy and ultimately wasn’t effective.
So when I saw this take on an Instagram store I knew I had to blog about it.
What made it so brilliant was that it completely embraced the functions of Instagram and the layout of the photo grid on the user’s profile. You may be wondering, who came up with this? Believe it or not but it was the Russian marketeers at IKEA![vimeo http://vimeo.com/98909669]
(Source: http://vimeo.com/instinctmoscow)
The function of the account is that it doesn’t spam your news feed but when you go on their profile you’re greeted with what feels like a contemporary webpage complete with a banner up the top and tiles as menu selection. You tap on a photo which doubles as a category (i.e tables) the photo is then tagged with the various tables that are displayed in the picture and each table has its own profile which you can view and get information from.
What I like about this execution is that for some users, Instagram has become a getaway. There are so many Instagram luxury, nature and fashion blogs which takes users to environments they’d rather be and IKEA used this concept and delivered an immersive user experience with their store like no other.
If there was an Australian version of this I’d be following it for sure and would most likely browse the content as well.
The IKEA Store: Direct link or @ikea_ps_2014 (be sure to use your phone for the best experience)
Go onto the profile and let me know what you think! Has this set the standard for Instagram stores?